Thursday, August 19, 2010

The NEW SEO

Yup!
Google changed their processing methods and some of their core algos.

Indexing has gained a quantum leap in speed. The time from the Google bot scanning a link to the publishing time of the linked page is measured pretty much in real time.

PageRank is being determined on the basis of relevance.
Instead of being calculated based on the PR of the web page linking Google is now using relevance between linking and linked pages as the primary metric.

PageRank determines crawl order.
  1. The more links you have, the higher your PageRank,
  2. The higher your PageRank, the more often your pages are crawled.
  3. The more often your pages are crawled, the sooner your new information hits the index.
  4. The more information you have indexed, the more chances you have at getting top positions as each page is a new ranking opportunity.
  5. The more on topic pages you have linked in the "silo"*, the higher your relevance.
  6. The higher your relevance, the better chance that your indexing efforts get at a top ranking page.
     
    (Note: From what I can see PR has a minimal effect on indexing position, even with an anchor text link building program linked to a landing page optimized for the keyword phrase.)

    Google used to say that "A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank." Search results tend to make this untrue. There are too many instances of lower PR pages outranking higher.
More -> See The NEW SEO

    Saturday, August 14, 2010

    Page Rank Good for SERPs - Totally BS.

    If you go to Google and search for "Page Rank" the Wickipedia has a lot of info on it.
    They say:

    The SERP (Search Engine Results Page [or Position]) rank of a web page is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors (over 200),[13][14] commonly referred to by internet marketers as "Google Love"[15]. SEO (Search Engine Optimization) is aimed at achieving the highest possible SERP rank for a website or a set of web pages.

    If you notice the super script [13] it links to a source which links to " Alleged POSITIVE OFF-Page SEO Google Ranking Factors" 

     My highlighting.
    They offer no proof that PR affects position. They just say it does.

    My stance is that Page rank offers no VISIBLE effect on search engine rankings.
    Page Rank is a separate entity.

    If anyone can prove me wrong, then please do so.

    best,
    Reg

    http://NBS-SEO.com
    eBook Just released. The SEO Fast Track to Internet Profits.
    Guaranteed to put you on Google's page 1.

    The Reason for (It Is) Totally BS.

    I am a SEO Professional and have been working in this market for over 15 years.

    When I first got online in '94 I became interested in how things were indexed and found.

    With the advent of the search engine wars and the "wild west" days of the black hat, Search Marketing has taken some giant steps.

    There is no disputing that Google is clearly the leader in search and much is written and offered in plans, schemes, systems, and opinions on how to get top rankings.


    This is compounded by ruthless analysis of Google's utterances.

    It is not in Google's interests to tell the professionals how to do their SEO.
    It is in their interest to let the public know that there have been improvements but too detailed explanations tend to let the SEOers tip the scales in their favor.

    There are several factors that are held as truth by the majority of the SEO industry and this blog is to address these and deal with industry intelligence.

    Primarily, these factors are money generators and are hyped in order to secure ongoing service fees.

    Please feel at home, feel free to state your opinions.
    If they are in contention, you will need to supply proof.
    This can be in the form of other internet discussions as well as marketing metrics.
    Please do not insult the people, and as I have so recently been on the receiving end of someone calling me a scammer and liar when I disagreed with one of the points in their article.  I pointed out that a linkedin article was out of date in one of the 5 categories and the author came in and called me a scammer and a liar.

    I am a big fan of metrics and utilize about 8 different webstats programs to display the amount and habits of my visitors.

    Welcome to the blog.

    Reg
    http://NBS-SEO.com