Thursday, August 19, 2010

The NEW SEO

Yup!
Google changed their processing methods and some of their core algos.

Indexing has gained a quantum leap in speed. The time from the Google bot scanning a link to the publishing time of the linked page is measured pretty much in real time.

PageRank is being determined on the basis of relevance.
Instead of being calculated based on the PR of the web page linking Google is now using relevance between linking and linked pages as the primary metric.

PageRank determines crawl order.
  1. The more links you have, the higher your PageRank,
  2. The higher your PageRank, the more often your pages are crawled.
  3. The more often your pages are crawled, the sooner your new information hits the index.
  4. The more information you have indexed, the more chances you have at getting top positions as each page is a new ranking opportunity.
  5. The more on topic pages you have linked in the "silo"*, the higher your relevance.
  6. The higher your relevance, the better chance that your indexing efforts get at a top ranking page.
     
    (Note: From what I can see PR has a minimal effect on indexing position, even with an anchor text link building program linked to a landing page optimized for the keyword phrase.)

    Google used to say that "A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank." Search results tend to make this untrue. There are too many instances of lower PR pages outranking higher.
More -> See The NEW SEO